On April 24th, millions worldwide will participate in Denim Day, a annual campaign aimed at raising awareness about sexual violence and challenging misconceptions surrounding it. Originating in 1999, by the non profit organization, Peace Over Violence, Denim Day serves as both a social and fashion statement, with participants wearing jeans to protest the harmful beliefs that contribute to sexual violence and victim blaming.
The campaign’s roots trace back to a landmark ruling by the Italian Supreme Court in 1992, where a rape conviction was overturned due to the victim’s choice of attire—tight jeans—being interpreted as consent. In response, the women of the Italian Parliament wore denim the next day in solidarity with the victim.
Since then, Denim Day has grown into a global movement, symbolizing a stand against victim blaming and advocating for support and justice for survivors. Peace Over Violence, over its 25-year history, has been instrumental in organizing the campaign and raising funds for survivor services and violence prevention programs.
As the longest-running sexual violence prevention and education campaign, Denim Day calls upon community members, businesses, elected officials, and students to wear denim as a tribute to survivors and victims of sexual violence. Participation in Denim Day not only serves as a visible protest but also underscores the collective effort to combat the destructive myths and stigma associated with sexual violence.
For over two decades, Peace Over Violence has been at the forefront of the fight against sexual violence, working tirelessly to provide vital support services for survivors and to implement effective prevention programs. Denim Day stands as a testament to the organization’s ongoing commitment to promoting healing, education, and social change.
In observing Denim Day, participants not only honor the resilience and strength of survivors but also reaffirm their commitment to ending the cycle of violence and advocating for a future free from fear and oppression. By donning denim on April 24th, individuals contribute to a broader movement dedicated to fostering a safer and more empathetic society for all.
